It's not a rhetoric.
Are we living or merely existing?
​
We have a strong resolve to invest and bring insurgent brands with an elevated sense of purpose to the market.
Engineer products that prioritize our planet's health and consumers' health and wellness.
Solve problems that can do societal good.
​
Our investment philosophy is Clean, Green & Mean.
Our 1st investment was in e-commerce platform live-a-bit with a vision of launching zero water zero plastic sustainable oral care, cleaning and beauty products over time.
​
Our 2nd investment was in www.r3set.com that is providing botanical stress management solutions
Our Portfolio
Disrupting one segment at a time
Toothpaste
Let's UnTube
24 billion packs of non-recyclable toothpaste tubes get discarded every year. The eyebrow raising ingredients, the packaging, propelled us on this journey to disrupt this segment through innovation & rigor.
​
Our ur product design we ensured:
Natural Ingredients
Single-Dose
Zero Plastic
​
Our brand teeth-a-bit, thru rigorous R&D has developed deep formulation IP with Zero Water.
Mouthwash
Let's UnBurden
Prevalent mouthwash techniques with its bottle caps and shot glasses for props make your dental regime look like a Breaking-Bad episode.
​
We removed the need for a prop through an innovative dispensing method.
​
In our product design we ensured:
Zero Alcohol
Single-Dose
Zero Plastic
​
And our brand teeth-a-bit, thru cutting edge chemistry, has developed zero water clean formulations.
Wooden Toothbrushes
Let's UnDo
1 plastic toothbrush = 400 years to decompose
1 wooden handle = 180 days to decompose
​
With an equation that simple & jarring, we knew what needed to be done. So, we explored the therapeutic benefits of different wood variants and curated the largest wooden portfolio with:
​
Sensorial Wood
Ergonomic Handles
Biodegradable Packaging
Smart Toothbrushes
Let's UnBore
It would not be a true disruption if we did not involve technology in our innovation. With patent-pending products already in the pipeline, we have made sure we leave no stone unturned in bringing the most exhaustive oral care portfolio ever seen.
Our Smart Segment Design is all about:
​
Holistic Cleaning
Sonic Intervention
High Design
​
We put the art in smart.
R3SET
Botanical Stress Supplements
R3SET provides you with the tools to make stress work for you. Their holistic approach to stress encompasses proprietary natural supplements, as well as The 14 Day R3SET, their system of lifestyle hacks, that will make an immediate impact on your mind and body. While most other solutions for stress are geared towards one system, R3SET addresses the three main systems that respond to stress (nervous, endocrine, and immune) to create a sense of balance in the body. We are excited to invest and be a small partner with R3SET to lead the charge in bringing Stress Under New Management!
​
Stress under new management
Social Responsibility
We have taken the Pledge to be responsive to social needs by committing a part of our resources and efforts for tackling social problems and achieving goals for betterment of the society.
SDG 5:
Gender Equality
1) With our first hire being a woman, we aim to have 50% women in the workforce by 2025.
2) Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making.
3) Intolerance towards all forms of discrimination against women at the workplace.